
Syte
AI-powered product discovery for ecommerce
About Syte
Syte is a visual AI product discovery platform for ecommerce retailers, mainly in fashion, home decor, and jewelry. It combines camera and image search, automated catalog tagging, and personalized recommendation engines such as Shop the Look and out-of-stock alternatives, managed from one merchandising console. Founded in 2015 in Israel, Syte now operates as Syte by Nayax after its acquisition by payments company Nayax.
Pros & Cons
Pros
- Visual search accuracy is strong for fashion, jewelry, and home decor catalogs, which is where the models are trained
- Wide range of recommendation engines, including out-of-stock and out-of-size alternatives that recover lost sales
- Automated deep tagging enriches product data for text search, filters, and SEO without manual work
- G2 reviewers rate support and integration help highly (4.6/5 from about 76 reviews)
- Available through AWS Marketplace, so buyers can pay through an existing AWS bill
Cons
- Enterprise pricing: the only published plan starts at $60,000 per year, out of reach for small stores
- No self-serve signup or public pricing page; buying starts with a sales demo
- Integration can be hard for teams without in-house developers, per reviewer feedback
- Strongest in apparel and home verticals; less suited to catalogs where visual similarity matters little
- Now part of Nayax, so the roadmap is tied to a payments company's omnichannel strategy
Key Features
Visual and Camera Search
Shoppers upload a photo or screenshot, or tap an image on the site, to find visually similar products in the retailer's catalog.
Visual Recommendation Engines
Nine recommendation engines, including Shop Similar, Shop the Look, Shop the Room, Shop Social, and out-of-size or out-of-stock alternatives.
AI Deep Tags
Automatically tags every catalog item with detailed visual attributes such as color, pattern, neckline, or style to improve text search, filters, and SEO.
Tag Analytics and Lexicon Manager
Deep tag analytics, thematic tags, and an AI tag editor let merchandisers review, edit, and act on attribute data.
Hyper-Personalization
Combines a shopper's visual preferences with real-time session behavior to personalize recommendations on site, in email, and in store via API.
Merchandising Console
Set ranking strategies and merchandising rules, configure design, and run A/B tests from a single console with data visibility.
Inspiration Gallery and Shoppable Images
Turns lookbooks and social imagery into shoppable galleries that link to matching products.
Omnichannel and In-Store Discovery
Extends discovery to point-of-sale assisted selling, digital signage, and mobile, with Nayax payment integration.
Email Personalization
Integrates with Klaviyo and other email platforms to insert visually personalized product recommendations into campaigns.
Pricing
- Flat $5,000/month on a 12-month contract
- Up to 100,000 SKUs
- Up to 5 million monthly site users
- Full feature suite: visual discovery, text search, personalization, Shop the Look/Room, camera search
- API overage charges above included limits
- Tailored package after a product demo
- Pricing based on traffic and catalog size
- Dedicated onboarding and integration support
Best For
Fashion Retail Visual Search
Apparel retailers let shoppers search by photo or screenshot and surface Shop the Look outfits to raise conversion and order value.
Home Decor and Furniture Discovery
Furniture brands use Shop the Room and similar-item recommendations so shoppers can find matching pieces from inspiration images.
Catalog Enrichment
Merchandising teams auto-tag large catalogs with detailed attributes to improve site search, filters, and SEO without manual tagging.
Out-of-Stock Recovery
Retailers show visually similar in-stock alternatives when a size or item is unavailable to keep the sale.
Personalized Email and In-Store Recommendations
Brands push visually personalized product picks into Klaviyo emails and point-of-sale assisted selling.
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