Founded
N/A
Starting Price
$00
Category
Marketing
Last updated March 17, 2026
About Short.io
Short.io is a white-label link shortener that gives agencies and brands full control over their short links. It supports custom domains, detailed click analytics, team collaboration, and a robust API for programmatic link management. With features like deep linking, QR codes, and UTM builder, Short.io is built for marketers who need branded short URLs at scale.
Pros & Cons
Pros
- Generous free tier with 1,000 branded links
- Full white-label support with custom domains
- Comprehensive analytics with geographic and device breakdowns
- Robust API with excellent documentation
- Team collaboration with role-based access control
Cons
Key Features
Custom Branded Domains
Use your own domain for short links to maintain brand consistency and trust
Detailed Click Analytics
Track clicks by location, device, browser, referrer, and time with real-time dashboards
REST API
Programmatically create, update, and manage short links with a well-documented API
Team Management
Invite team members with role-based permissions for collaborative link management
Deep Linking
Route mobile users to the correct app store or in-app content automatically
QR Code Generation
Generate branded QR codes for any short link with customizable design options
UTM Builder
Append UTM parameters to links for campaign tracking in Google Analytics
Link Expiration & Scheduling
Pricing
Free
$00/month
- 1,000 branded links
- 5 custom domains
- 50,000 tracked clicks/month
- API access
Personal
$9
Featured In
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Best for white-label needs — the unlimited custom domains and clean white-label experience make it ideal for agencies and multi-brand teams that need branded UTM-tracked links.