About Short.io
Short.io is a white-label link shortener that gives agencies and brands full control over their short links. It supports custom domains, detailed click analytics, team collaboration, and a robust API for programmatic link management. With features like deep linking, QR codes, and UTM builder, Short.io is built for marketers who need branded short URLs at scale.
Pros & Cons
Pros
- Generous free tier with 1,000 branded links
- Full white-label support with custom domains
- Comprehensive analytics with geographic and device breakdowns
- Robust API with excellent documentation
- Team collaboration with role-based access control
Cons
- Free plan has limited tracked clicks
- Advanced features like SSO only available on Enterprise plan
- No built-in A/B testing for link destinations
Key Features
Custom Branded Domains
Use your own domain for short links to maintain brand consistency and trust
Detailed Click Analytics
Track clicks by location, device, browser, referrer, and time with real-time dashboards
REST API
Programmatically create, update, and manage short links with a well-documented API
Team Management
Invite team members with role-based permissions for collaborative link management
Deep Linking
Route mobile users to the correct app store or in-app content automatically
QR Code Generation
Generate branded QR codes for any short link with customizable design options
UTM Builder
Append UTM parameters to links for campaign tracking in Google Analytics
Link Expiration & Scheduling
Set links to activate or expire at specific dates for time-sensitive campaigns
White-Label Solution
Fully branded experience with no Short.io branding visible to end users
Bulk Link Creation
Import and shorten thousands of URLs at once via CSV upload or API
Pricing
- 1,000 branded links
- 5 custom domains
- 50,000 tracked clicks/month
- API access
- 10,000 branded links
- 10 custom domains
- 200,000 tracked clicks/month
- UTM builder
- QR codes
- Unlimited branded links
- 50 custom domains
- 1,000,000 tracked clicks/month
- Team management
- Priority support
- Unlimited everything
- Dedicated account manager
- SLA
- SSO
- Custom integrations
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