About Sendlane

Sendlane is a unified email and SMS marketing automation platform built for eCommerce brands. It combines email campaigns, SMS messaging, product reviews, and on-site forms into a single platform, using behavior-based automation, advanced segmentation, and real-time reporting to help merchants create hyper-targeted campaigns triggered by customer actions like purchases, browse behavior, and cart abandonment.

Pros & Cons

Pros

Unified platform reduces tool sprawl across email, SMS, reviews, and forms
Send-based pricing with unlimited contacts is cost-effective for large lists
Excellent 24/7 customer support with fast response times
Strong email deliverability with proactive monitoring
Deep Shopify and BigCommerce behavioral data integrations

Cons

Key Features

Multi-channel automation combining email and SMS workflows

Drag-and-drop email builder for responsive campaigns

Native SMS/MMS messaging integrated with email automation

Built-in product review collection on autopilot

Customizable forms and pop-ups with advanced targeting

Deep-data segmentation based on purchase and browse behavior

Real-time analytics with revenue attribution

Unified customer profiles aggregating all touchpoint data

Send-based pricing with unlimited contacts

Deep Shopify and BigCommerce integrations

Pricing

Starter

$100/month

Up to 50,000 email sends/month
Unlimited contacts
Email & SMS automation
Product reviews
Forms & pop-ups