Sendlane
Unified email, SMS, reviews & forms for eCommerce brands
Founded
N/A
Starting Price
$100
Category
E-commerce
Company Size
All Sizes
Last updated March 25, 2026
About Sendlane
Sendlane is a unified email and SMS marketing automation platform built for eCommerce brands. It combines email campaigns, SMS messaging, product reviews, and on-site forms into a single platform, using behavior-based automation, advanced segmentation, and real-time reporting to help merchants create hyper-targeted campaigns triggered by customer actions like purchases, browse behavior, and cart abandonment.
Pros & Cons
Pros
- Unified platform reduces tool sprawl across email, SMS, reviews, and forms
- Send-based pricing with unlimited contacts is cost-effective for large lists
- Excellent 24/7 customer support with fast response times
- Strong email deliverability with proactive monitoring
- Deep Shopify and BigCommerce behavioral data integrations
Cons
- No free plan and $100/month minimum is steep for small businesses
- Fewer native integrations compared to Klaviyo or Mailchimp
- WooCommerce integration no longer officially supported
- Learning curve for advanced segmentation and analytics
Key Features
Multi-channel automation combining email and SMS workflows
Drag-and-drop email builder for responsive campaigns
Native SMS/MMS messaging integrated with email automation
Built-in product review collection on autopilot
Customizable forms and pop-ups with advanced targeting
Deep-data segmentation based on purchase and browse behavior
Real-time analytics with revenue attribution
Unified customer profiles aggregating all touchpoint data
Send-based pricing with unlimited contacts
Deep Shopify and BigCommerce integrations
Pricing
Starter
$100/month
- Up to 50,000 email sends/month
- Unlimited contacts
- Email & SMS automation
- Product reviews
- Forms & pop-ups
- 24/7 support
Growth
$1,500/month
- Up to 1,750,000 email sends/month
- Unlimited contacts
- Advanced segmentation
- Multi-channel automation
- Real-time analytics
- Priority support