Sendcloud
All-in-one shipping platform for e-commerce
About Sendcloud
Sendcloud is a shipping automation platform built for e-commerce, connecting online stores to 160+ carriers from one dashboard. It automates label creation, branded tracking, and returns, with a rules engine that picks carriers and service levels based on order data, helping merchants ship faster, reduce errors, and improve the post-purchase experience.
Pros & Cons
Pros
- Single dashboard to connect 160+ carriers and 50+ e-commerce platforms, removing the need for multiple shipping tools
- Powerful rules engine automates carrier and service selection, cutting label-creation errors by up to 50%
- Strong post-purchase experience with branded tracking, multi-language notifications, and a self-service returns portal
- Quick to implement — many users report getting set up within an hour
- Free plan and 14-day trial make it easy to start with no carrier contract required
Cons
- Per-label fees on top of the monthly subscription, and exceeding label limits triggers extra charges
- Advanced features like analytics, automated returns, and unlimited integrations are reserved for higher tiers
- Strongest carrier coverage and rates are EU-focused — less ideal for U.S.-centric sellers
- Some users report difficulty cancelling and continued billing after deciding to leave
- Carrier surcharges (fuel, residential, weight corrections) can add unpredictable costs
Key Features
160+ Carrier Network
Connect to 160+ carriers worldwide with access to Sendcloud's discounted rates or your own negotiated carrier contracts
Shipping Rules Engine
Define logic for carrier selection, service level, insurance, and shipping method based on order data like destination or weight
Bulk Label Creation
Import orders automatically and generate and print shipping labels in bulk from a centralized dashboard
Branded Tracking
Branded tracking pages plus email, SMS, and WhatsApp tracking notifications in up to 8 languages to keep customers informed
Returns Portal
An automated, branded self-service returns portal that reduces support tickets and streamlines reverse logistics
E-commerce Integrations
One-click integrations with 50+ platforms including Shopify, WooCommerce, Adobe Commerce, and Lightspeed, plus 100+ apps
Checkout & Service Points
Show dynamic delivery options and a service point picker in your checkout to boost conversion
Shipping Intelligence
Analytics and AI-powered insights into carrier performance to cut costs and improve delivery outcomes
Support Automation
Add-on that handles carrier investigations and delivery issues, integrating with tools like Zendesk and Gorgias
Pricing
- No carrier contract or subscription fee
- Start shipping with Sendcloud's rates
- 14-day free trial of paid features, no card required
- + €0.10 per label
- 3 users, 3 integrations, 5 shipping rules
- Max. 4,800 labels/year
- Use your own carrier contract & carrier pickups
- Customs documents & service point picker in checkout
- Email, SMS & WhatsApp tracking in 2 languages
- Email and live chat support
- + €0.09 per label (Top pick)
- 5 users, 5 integrations, 10 shipping rules
- Max. 12,000 labels/year
- Everything in Lite, plus Pack & Go
- Branded tracking page with promotions
- Tracking notifications in 8 languages
- Phone support
- + €0.08 per label
- 10 users, unlimited integrations & shipping rules
- Max. 120,000 labels/year
- Everything in Growth, plus automated returns management
- Branded return portal
- Tracking & shipping analytics
- White label branding
- + €0.07 per label
- Unlimited users, integrations & shipping rules
- Max. 360,000 labels/year
- Everything in Premium, plus cross-border shipping partnerships
- Dynamic delivery options in checkout
- Marketplace shipping solution
- Customer Success Manager & guided onboarding
- For unique business setups or custom tech stacks
- Extended support & custom development
- Advanced data insights & Shipping Intelligence
- Technical Support Manager
Best For
Scaling E-commerce Shipping
Online stores automate order import, label printing, and carrier selection to ship higher volumes without adding logistics headcount
Cross-Border EU Shipping
Merchants expanding across Europe tap into 160+ carriers and discounted rates with customs documents handled in-platform
Branded Post-Purchase Experience
Brands deliver branded tracking pages and multi-language notifications to reduce 'where is my order' support tickets
Returns Management
Retailers offer a branded self-service returns portal to streamline reverse logistics and retain revenue
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