Retail VR
AI-powered 3D merchandising platform for brands and retailers
About Retail VR
Retail VR is a French SaaS platform for 3D merchandising that lets brands and retailers build photorealistic planograms, simulate store concepts as digital twins, and roll out merchandising plans to field teams. Its patented 2D-to-3D AI engine turns ordinary product photos into shelf-ready 3D models. AR and VR modes support in-store tests, sales presentations, and shopper studies.
Pros & Cons
Pros
- Generates 3D product models from ordinary photos, so you don't need a 3D studio to build a large product library
- Covers the full merchandising chain in one tool: concept design, planograms, field rollout, and shopper studies
- Runs in a browser on standard PCs without special hardware, while still offering AR and VR modes
- Customer cases from Intermarché, Nestlé Waters, MAM Baby, and FDJ report faster concept validation and agency savings
- Fits many retail sectors, including grocery, pharmacy and cosmetics, DIY, and textiles
Cons
- No public pricing on the official site; you must request a demo to get a quote
- No free trial or free plan
- Small vendor based in Nantes, France, with much of its content and support material in French
- Few independent reviews (about 12 on Capterra), with requests for better product registration and more customization
- AI planogram generation is still described as in development
Key Features
Planogram Studio
Drag-and-drop 3D planogram builder with real-time rendering and AI-assisted shelf analysis based on your sales, margin, and stock data.
Store Builder
Design, simulate, and validate store concepts and layouts in photorealistic 3D before any physical build, including digital twins of existing stores.
AI 2D-to-3D product modeling
Patented engine that generates 3D product models automatically from regular product photos, with imports of OBJ, GLTF, and FBX files also supported.
AR in-store activation
Preview point-of-sale displays, trade marketing campaigns, and layouts in a real store with augmented reality, without moving fixtures.
Merchandising and trade marketing rollout
Distribute planograms and in-store promotion guidelines to field sales teams and store managers as interactive 3D visuals instead of PDFs.
Collaborative platform
Central workspace where marketing, category management, merchandising, and sales teams store and co-edit planograms, showrooms, and virtual stores.
Virtual shopper studies
Use 3D planograms and virtual stores in online qualitative and quantitative shopper research through partner integrations.
Virtual showrooms and collections
Showcase product collections and concepts in immersive 3D showrooms for buyers and retail partners.
Integrations and API
Connect to ERP and e-commerce systems through an API to pull product and performance data into the 3D environment.
Pricing
- Price per module (feature) as listed on Capterra
- Quote-based; request a demo for exact pricing
- No free trial or free plan
- Merchandising and planogram software for retail schools
- Each student builds their own virtual store
- Individual and group work
Best For
3D planogram design for CPG brands
Category and trade marketing managers build data-driven 3D planograms and use them in retailer negotiations to win shelf space.
Store concept validation for retailers
Retail concept teams model new store layouts and end-caps as digital twins to test and approve them before building anything physical.
Field execution and compliance
Head office sends 3D merchandising plans to store managers and sales reps so they can see exactly how shelves should look.
Sales presentations with AR
Field sales teams show displays and promotional materials in augmented reality during buyer meetings to close deals faster.
Retail and merchandising education
Business and retail schools use the Education Edition so students design and manage their own virtual stores.
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