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ReputationDefender

ReputationDefender

Online reputation management and private information removal

Founded
N/A
Starting Price
Executive and Professional plans from ~$99–$5,000+/mo depending on scope; custom quotes for high-profile clients.
Category
Privacy & Data Protection
Company Size
All Sizes
Last updated April 26, 2026

About ReputationDefender

ReputationDefender (a Gen Digital / Norton brand) is a managed online reputation and privacy service built for executives, professionals, and public figures. It combines personal information removal from data broker sites with active reputation management — suppressing negative search results, building positive content, and monitoring branded search. It's one of the longest-running services in the category with a concierge model.

Pros & Cons

Pros

  • Concierge service with dedicated account manager for executive clients
  • Combines data removal with active search-result suppression and content creation
  • Can address lawsuits, mugshots, and news articles that automated tools ignore
  • Long-standing reputation (since 2006) with legal-grade takedown experience

Cons

  • Significantly more expensive than DIY or automated services
  • Opaque pricing — custom quotes required for most tiers
  • Overkill for users who only need broker opt-outs

Pricing

Executive and Professional plans from ~$99–$5,000+/mo depending on scope; custom quotes for high-profile clients.

Best For

Crisis reputation management

Suppress damaging articles, mugshots, or litigation records from search results for executives.

Public-figure privacy

Full-service privacy and reputation coverage for CEOs, politicians, and celebrities.

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