Recurly
Subscription management platform with ML-powered payment recovery
Founded
N/A
Starting Price
Custom
Category
Payment Processing
Last updated March 19, 2026
About Recurly
Recurly is a subscription management and billing platform focused on maximizing recurring revenue through intelligent payment retry logic and churn reduction. It automates the full subscriber lifecycle — from plan creation and billing to promotions, payment orchestration, and revenue recovery — using machine-learning-powered dunning to minimize involuntary churn.
Pros & Cons
Pros
- Best-in-class ML-powered payment recovery reduces involuntary churn by up to 12%
- Multi-gateway payment routing optimizes acceptance rates and reduces processing costs
- Comprehensive subscription lifecycle management with flexible plan change handling
- Strong integration ecosystem with 40+ platforms including major CRMs and accounting tools
- Real-time subscription analytics with cohort analysis and predictive churn metrics
Key Features
ML-Powered Revenue Recovery
Machine learning optimizes payment retry timing and method to recover failed payments and reduce involuntary churn
Subscription Lifecycle Management
Full lifecycle support including trials, upgrades, downgrades, pauses, cancellations, and reactivations
Flexible Billing Models
Support for flat-rate, tiered, per-seat, usage-based, and hybrid pricing with mid-cycle changes
Multi-Gateway Support
Route payments across multiple gateways to optimize acceptance rates and reduce processing costs
Automated Dunning
Customizable dunning workflows with smart email sequences and retry schedules per product
Revenue Recognition
ASC 606 compliant revenue recognition with deferred revenue tracking and reporting
Analytics & Reporting
Real-time subscription metrics including MRR, ARR, churn rate, LTV, and cohort analysis
Pricing
Starter
Custom
- Core subscription management
- Basic dunning
- Standard analytics
- Email support
- API access
Most Popular
Best For
High-Volume SaaS Billing
SaaS companies with significant transaction volume that need to minimize failed payment revenue loss
Multi-Gateway Payment Optimization
Companies routing payments across multiple processors to maximize acceptance rates globally
Subscription Revenue Recovery
Businesses focused on reducing involuntary churn through intelligent retry and dunning automation