Recurly
Subscription management platform with ML-powered payment recovery
About Recurly
Recurly is a subscription management and billing platform focused on maximizing recurring revenue through intelligent payment retry logic and churn reduction. It automates the full subscriber lifecycle — from plan creation and billing to promotions, payment orchestration, and revenue recovery — using machine-learning-powered dunning to minimize involuntary churn.
Pros & Cons
Pros
- Best-in-class ML-powered payment recovery reduces involuntary churn by up to 12%
- Multi-gateway payment routing optimizes acceptance rates and reduces processing costs
- Comprehensive subscription lifecycle management with flexible plan change handling
- Strong integration ecosystem with 40+ platforms including major CRMs and accounting tools
- Real-time subscription analytics with cohort analysis and predictive churn metrics
Cons
- No public pricing — all plans require contacting sales for custom quotes
- Implementation can be complex with longer onboarding time than simpler alternatives
- Dashboard UI feels dated compared to newer competitors like Chargebee or Paddle
- Customer support response times can be slow during peak periods
- Minimum billing volume requirements may exclude early-stage startups
Key Features
ML-Powered Revenue Recovery
Machine learning optimizes payment retry timing and method to recover failed payments and reduce involuntary churn
Subscription Lifecycle Management
Full lifecycle support including trials, upgrades, downgrades, pauses, cancellations, and reactivations
Flexible Billing Models
Support for flat-rate, tiered, per-seat, usage-based, and hybrid pricing with mid-cycle changes
Multi-Gateway Support
Route payments across multiple gateways to optimize acceptance rates and reduce processing costs
Automated Dunning
Customizable dunning workflows with smart email sequences and retry schedules per product
Revenue Recognition
ASC 606 compliant revenue recognition with deferred revenue tracking and reporting
Analytics & Reporting
Real-time subscription metrics including MRR, ARR, churn rate, LTV, and cohort analysis
Integrations
Connect with QuickBooks, Salesforce, HubSpot, Stripe, Braintree, Adyen, and 40+ other platforms
Pricing
- Core subscription management
- Basic dunning
- Standard analytics
- Email support
- API access
- Everything in Starter
- ML-powered revenue recovery
- Advanced analytics
- Multi-gateway routing
- Priority support
- Everything in Professional
- Dedicated account manager
- Custom integrations
- SLA guarantees
- Advanced revenue recognition
Best For
High-Volume SaaS Billing
SaaS companies with significant transaction volume that need to minimize failed payment revenue loss
Multi-Gateway Payment Optimization
Companies routing payments across multiple processors to maximize acceptance rates globally
Subscription Revenue Recovery
Businesses focused on reducing involuntary churn through intelligent retry and dunning automation
Featured In
7 Best Subscription Billing & Revenue Tools for SaaS Companies (2026)
Best for SaaS companies at $5M+ ARR where failed payment recovery is the highest-leverage billing optimization — ML-powered dunning is unmatched in the market.
4 Tools That Fix Subscription Churn Caused by Failed Payments (2026)
Best for maximizing payment recovery rates — Recurly's ML-powered decline management and multi-gateway routing recover more failed payments than any other platform, ideal for businesses where involuntary churn exceeds 5% of revenue.
Best Tools to Pair With Stripe for SaaS Billing Workflows (2026)
Best for established SaaS that want a mature, multi-gateway billing platform.
Stripe Billing vs Recurly: Which Subscription Tool Is Better for Mid-Market SaaS? (2026)
Best for mid-market SaaS ($3M+ ARR) where subscriptions are the core business and recovered involuntary churn is a meaningful revenue lever.