Recharge
The leading subscription management platform for e-commerce brands
Founded
N/A
Starting Price
Standard plan at $99/month plus 1.25% + 19c per transaction. Pro plan at $499/month plus 1.0% + 19c per transaction with advanced analytics and priority support. Custom enterprise pricing for high-volume merchants.
Category
E-commerce
Last updated April 27, 2026
About Recharge
Recharge is a subscription management and recurring billing platform built primarily for Shopify merchants, enabling brands to sell products and services on a subscription basis. It powers the entire subscription lifecycle from checkout and billing to customer self-service portals and retention tools. Trusted by thousands of direct-to-consumer brands, Recharge handles millions of subscribers and billions in annual recurring revenue.
Pros & Cons
Pros
- Best-in-class native Shopify subscription integration
- Mature and battle-tested platform with large agency partner ecosystem
- Built-in retention tooling genuinely reduces churn without third-party tools
- Highly customizable branded customer self-service portal
- Handles high-volume brands with millions of subscribers at scale
Cons
Key Features
Subscription Checkout
Native Shopify checkout integration with configurable billing intervals, trial periods, and first-order discounts.
Customer Self-Service Portal
Branded portal where subscribers manage subscriptions: skip, pause, swap products, update payment, or cancel.
Smart Retention Tools
Cancellation flows with save offers, skip and swap options, and customizable exit surveys to reduce churn.
Bundles
Build-a-box and curated bundle subscriptions so customers personalize contents each cycle.
RechargeSMS
Two-way SMS notifications allowing subscribers to manage subscriptions via text message.
Analytics & Reporting
Subscriber growth, MRR, churn rate, LTV, and cohort analysis dashboards for subscription health.
Flows Automation
Conditional logic automations triggered by subscriber actions like loyalty discounts and renewal reminders.
Pricing
Standard plan at $99/month plus 1.25% + 19c per transaction. Pro plan at $499/month plus 1.0% + 19c per transaction with advanced analytics and priority support. Custom enterprise pricing for high-volume merchants.
Featured In
#3
6 Best Tools for E-commerce Brands Building Their First Loyalty Program (2026)
Best for DTC brands selling consumable products — Recharge turns one-time buyers into committed subscribers, creating the strongest form of loyalty through recurring revenue.
#6
Best Tools for Managing a Shopify Store Doing $1M+ Revenue (2026)
Essential for Shopify stores selling consumable products — Recharge converts one-time buyers into subscribers with 3-5x higher lifetime value and provides the retention tools to keep them.