PubPerf
The analytics suite built for publishers
About PubPerf
PubPerf is a real-time analytics suite for digital publishers from Transfon. It combines real user monitoring and Core Web Vitals, ad revenue and viewability tracking, Prebid.js header bidding analytics, and content performance reporting in one dashboard, with an MCP server for querying the data from AI assistants.
Pros & Cons
Pros
- Combines site speed, Core Web Vitals, ad revenue, Prebid, and content analytics in one dashboard instead of separate tools
- Per-bidder Prebid metrics (timeouts, latency, winning eCPM) help identify header bidding partners that cost revenue or slow pages
- Transparent, low entry price ($39/mo) compared with enterprise yield analytics platforms
- Read-only MCP server lets teams query analytics from AI assistants
- Works alongside the existing ad stack as an observer rather than replacing it
- 14-day free trial without a credit card
Cons
- Plans are capped by monthly pageviews (5M on the top listed plan), so large publishers need a custom arrangement
- API access and role-based team management start at the $99 Growth plan
- Alerts are email-only according to the plan listings
- Few independent user reviews are available on G2 or Capterra
Key Features
Real User Monitoring
Tracks page load speed, DNS, TTFB, FCP, and memory usage from real visitors across devices and geographies.
Core Web Vitals Monitoring
Measures LCP, CLS, and INP from real users on mobile and desktop, with Good/Needs Improvement/Poor distributions and worst-performing pages.
Real-Time Prebid.js Analytics
Reports bid rates, timeouts, latency, winning eCPM, and win rates per bidder to spot underperforming header bidding partners.
Ad Revenue Analytics
Near real-time impressions, viewability, CPM, and revenue, with breakdowns by top bidders, countries, ad sizes, and buying brands.
Content Performance Analytics
Breaks down traffic and engagement by author, category, URL, and contextual segment, including top-growing pages and referrers.
Revenue Forecasting
Projects revenue and traffic trends to support planning.
Alerts and Notifications
Email alerts when performance metrics, Web Vitals, or revenue cross thresholds you set.
PubPerf MCP Server
Read-only MCP server with 60+ analytics tools so Claude Desktop, ChatGPT, Cursor, and other MCP clients can query Web Vitals, Prebid, revenue, and content data in natural language.
Performance Trend Analysis
Correlates deployments, ad configuration changes, and third-party updates with real user metrics across ranges from 3 hours to 1 year.
Pricing
- Up to 500K monthly pageviews
- 3 projects
- 3 team members
- RUM and Core Web Vitals analytics
- Ad revenue, viewability, and header bidding insights
- Revenue forecasting
- Email alerts
- CSV export
- $390/year with annual billing
- Up to 2M monthly pageviews
- 10 projects
- 10 team members
- Everything in Starter
- API access
- Team management and role-based access
- Priority email support
- $990/year with annual billing
- Up to 5M monthly pageviews
- Unlimited projects
- Unlimited team members
- Everything in Growth
- SAML single sign-on
- Dedicated account manager
- Custom integrations support
- $1,990/year with annual billing
Best For
Header bidding optimization
Ad ops teams track per-bidder timeouts, latency, and eCPM in Prebid.js to drop or retune partners that lose revenue.
Diagnosing revenue drops
Publishers drill into revenue by device, geography, page, and bidder to find the cause of a sudden decline.
Core Web Vitals monitoring for ad-heavy sites
Teams monitor how ads and third-party scripts affect LCP, CLS, and INP for real users to protect SEO rankings.
Editorial performance reporting
Editors compare traffic and engagement by author, category, and URL to steer content strategy.
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