Practifi
Salesforce-based business platform purpose-built for wealth management firms
About Practifi
Practifi is a performance optimization platform built on Salesforce and tailored for wealth management and financial advisory firms. It goes beyond basic CRM to model complex client structures: households, entities, trusts, and multi-generational family relationships with visual org-chart-style relationship mapping. Practifi delivers workflow automation, pipeline and referral tracking, compliance oversight, and rich practice analytics, all with the extensibility of the Salesforce ecosystem but without the heavy configuration a raw Salesforce build requires. It suits growing and enterprise RIAs that manage inherited books and intricate family relationships.
Pros & Cons
Pros
- Best-in-class modeling of complex, multi-generation family structures
- Salesforce power without a from-scratch Salesforce build
- Strong analytics and compliance tooling
- Highly extensible for growing firms
Cons
- Higher price point than standalone advisor CRMs
- Requires Salesforce familiarity to fully leverage
- Overkill for solo advisors or very small practices
Key Features
Multi-generational relationship and entity mapping
Model households, trusts, entities, and family ties across generations
Household, trust, and entity modeling
Represent complex client structures beyond simple contacts
Visual relationship org charts
See client relationships mapped visually like an org chart
Workflow and process automation
Automate advisory processes at scale on the Salesforce platform
Referral and pipeline tracking
Track referrals and new-business pipeline with analytics
Practice analytics and dashboards
Rich dashboards on firm performance and advisor productivity
Compliance oversight
Built-in tooling to support compliance and supervision
Salesforce AppExchange ecosystem
Extend with thousands of Salesforce apps and integrations
Custodian and planning integrations
Connect custodial and financial planning data sources
Role-based data governance
Enterprise-grade permissioning and data governance
Pricing
- Client & entity management
- Relationship mapping
- Workflow automation
- Salesforce foundation
- Everything in Basic
- Pipeline & referral tracking
- Practice analytics
- Compliance tools
- Everything in Core
- Advanced automation
- Custom dashboards
- Enterprise data governance
