PostHog
The all-in-one platform for building successful products
Founded
2020
Starting Price
Category
Developer Tools
Last updated March 11, 2026
About PostHog
PostHog is an open-source, all-in-one product analytics platform built for product engineers. It combines product analytics, session replay, feature flags, A/B testing, surveys, error tracking, and a data warehouse into a single platform, eliminating the need for multiple disconnected tools.
Pros & Cons
Pros
- All-in-one platform combining analytics, session replay, feature flags, A/B testing, surveys, and more
- Generous free tier with 1M events per month and no credit card required
- Open-source and self-hostable for teams that need full data ownership and privacy control
- Developer-friendly with strong API, SQL querying via HogQL, and extensive integrations
- Transparent usage-based pricing with no per-seat fees and automatic volume discounts
Key Features
Product Analytics
Event-based analytics with funnels, retention charts, user paths, and trend analysis to understand how users interact with your product.
Web Analytics
Monitor web traffic, pageviews, sessions, and key engagement metrics with a lightweight, privacy-friendly analytics dashboard.
Session Replay
Watch real user sessions to diagnose issues, understand behavior, and see exactly how users interact with your product.
Feature Flags
Safely roll out new features to specific user segments, measure impact, and decide whether to ship broadly or iterate.
A/B Testing & Experimentation
Run experiments to test changes and measure their statistical impact on goal metrics with built-in significance calculations.
Surveys
Create NPS, CSAT, and custom feedback surveys using no-code templates to collect user insights.
Error Tracking
Track and resolve frontend and backend errors with stack traces, user context, and session replay integration.
Pricing
Free
/month
- 1M product analytics events
- 5K session replays
- 1M feature flag requests
- 250 survey responses
- No credit card required
Best For
Product-Led Growth Analytics
Track user activation, retention, and feature adoption to understand what drives product engagement and conversion.
Feature Rollout & Experimentation
Use feature flags to gradually roll out features, then run A/B tests to measure impact before a full launch.
User Experience Debugging
Combine session replays with error tracking to see exactly what users experienced when they encountered bugs.
Self-Hosted Analytics for Regulated Industries
Deploy PostHog on your own infrastructure to maintain full data sovereignty and meet compliance requirements.
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