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Perform[cb]
Outcome-based affiliate and performance marketing network for advertisers and publishers
About Perform[cb]
Perform[cb] is a performance marketing and affiliate network specializing in outcome-based advertising. It connects advertisers with premium publishers and media buyers across CPA (cost-per-acquisition), CPL (cost-per-lead), and CPI (cost-per-install) models, ensuring marketers only pay when a defined action is achieved. The platform offers advanced fraud protection, real-time reporting, and a marketplace of thousands of vetted affiliates. Perform[cb] serves verticals including finance, insurance, health, education, and mobile apps. Its technology stack includes the Outcome Engine for campaign optimization, plus compliance and brand safety tools to ensure traffic quality. The company was formerly known as Clickbooth and merged with Engage BDR and PerformLine to create the Perform[cb] Group.
Pros & Cons
Pros
- Pay only for results — CPA, CPL, CPI models
- Large network of vetted publishers and media buyers
- Advanced fraud protection and traffic quality controls
- Real-time reporting and campaign optimization tools
- Covers high-value verticals: finance, insurance, health, education
- Strong compliance and brand safety features
Cons
- Approval process required for new advertisers and publishers
- Less suited for small budgets or early-stage advertisers
- Platform can be complex for newcomers to performance marketing
- Success depends heavily on offer quality and payout competitiveness