Motive
AI-powered fleet safety platform with the industry's most advanced dashcam detection and real-time driver coaching
About Motive
Motive (formerly KeepTruckin) is a fleet safety and operations platform built around the industry's most advanced AI dashcam technology. The new AI Dashcam Plus, launched in January 2026, runs 30+ high-precision AI models simultaneously on a Qualcomm Dragonwing QCS6490 processor — delivering 3X more processing power than competing dash cams. A Virginia Tech Transportation Institute study found that Motive generated unsafe driving alerts three to four times more often than competitors and had significantly shorter time-to-alert across all detection categories. The platform detects phone use, texting, close following, rolling stops, drowsiness, seatbelt violations, and smoking with industry-leading accuracy. Beyond the dashcam, Motive provides GPS fleet tracking, ELD compliance, IFTA reporting, dispatch management, and fleet maintenance tools — all unified in a single platform serving over 120,000 businesses.
Pros & Cons
Pros
- Virginia Tech study proved Motive detects unsafe driving 3-4x more often than Samsara and Lytx with significantly faster alert times
- AI Dashcam Plus with Qualcomm Dragonwing processor delivers 3X more processing power than any competing fleet dashcam
- Two-way communication through the dashcam eliminates the need for separate communication devices
- Serves 120,000+ businesses — the largest install base of any fleet telematics provider
- Stereo vision and license plate recognition arriving in 2026 extend the hardware's capabilities without replacing it
Cons
- Pricing is not publicly listed — requires contacting sales for a custom quote
- Driver-facing camera requires passenger consent notification in some jurisdictions
- Annual contracts typically required with hardware lease terms adding complexity to cancellation
Key Features
AI Dashcam Plus
Dual-facing camera with Qualcomm Dragonwing processor running 30+ AI models simultaneously for the fastest, most accurate detection in the industry
Stereo Vision (Coming 2026)
Two road-facing lenses provide human-like depth perception for more accurate Forward Collision Warning and Lane Swerving alerts
License Plate Recognition
1440p zoom lens supports automated license plate recognition for hit-and-run, road rage, and theft documentation
Two-Way Communication
Live two-way calling between drivers and managers via voice-activated controls directly through the dashcam
Real-Time Safety Alerts
Instant in-cab audio alerts for phone use, drowsiness, close following, rolling stops, and other risky behaviors
GPS Fleet Tracking
Real-time vehicle tracking with AI-powered route optimization, geofencing, and automated dispatch
ELD & Compliance
Integrated electronic logging for Hours of Service, DVIR inspections, and IFTA fuel tax reporting
Fleet Maintenance
Preventive maintenance scheduling, fault code monitoring, and automated service reminders based on vehicle diagnostics
Pricing
- GPS tracking
- Basic dash cam
- ELD compliance
- Driver scoring
- Geofencing
- AI Dashcam Plus
- All safety alerts
- Two-way communication
- Advanced analytics
- API access
- All Pro features
- Custom AI models
- Dedicated support
- Advanced integrations
- Multi-site management
Best For
Fleet Safety & Risk Reduction
Detect and coach away dangerous driving behaviors in real-time using the industry's most accurate AI dashcam detection system
Long-Haul Trucking
Manage HOS compliance, route optimization, two-way driver communication, and safety monitoring for over-the-road fleets
Last-Mile Delivery
Track delivery vehicles, optimize routes, monitor driver behavior, and document incidents with HD video evidence
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Lytx
Enterprise fleet video safety platform with managed coaching services and 25+ years of driving data intelligence
Netradyne
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