Motive
AI-powered fleet safety platform with the industry's most advanced dashcam detection and real-time driver coaching
Founded
2013
Starting Price
~$25
Category
Fleet Management
Last updated February 13, 2026
About Motive
Motive (formerly KeepTruckin) is a fleet safety and operations platform built around the industry's most advanced AI dashcam technology. The new AI Dashcam Plus, launched in January 2026, runs 30+ high-precision AI models simultaneously on a Qualcomm Dragonwing QCS6490 processor — delivering 3X more processing power than competing dash cams. A Virginia Tech Transportation Institute study found that Motive generated unsafe driving alerts three to four times more often than competitors and had significantly shorter time-to-alert across all detection categories. The platform detects phone use, texting, close following, rolling stops, drowsiness, seatbelt violations, and smoking with industry-leading accuracy. Beyond the dashcam, Motive provides GPS fleet tracking, ELD compliance, IFTA reporting, dispatch management, and fleet maintenance tools — all unified in a single platform serving over 120,000 businesses.
Pros & Cons
Pros
- Virginia Tech study proved Motive detects unsafe driving 3-4x more often than Samsara and Lytx with significantly faster alert times
- AI Dashcam Plus with Qualcomm Dragonwing processor delivers 3X more processing power than any competing fleet dashcam
- Two-way communication through the dashcam eliminates the need for separate communication devices
- Serves 120,000+ businesses — the largest install base of any fleet telematics provider
- Stereo vision and license plate recognition arriving in 2026 extend the hardware's capabilities without replacing it
Key Features
AI Dashcam Plus
Dual-facing camera with Qualcomm Dragonwing processor running 30+ AI models simultaneously for the fastest, most accurate detection in the industry
Stereo Vision (Coming 2026)
Two road-facing lenses provide human-like depth perception for more accurate Forward Collision Warning and Lane Swerving alerts
License Plate Recognition
1440p zoom lens supports automated license plate recognition for hit-and-run, road rage, and theft documentation
Two-Way Communication
Live two-way calling between drivers and managers via voice-activated controls directly through the dashcam
Real-Time Safety Alerts
Instant in-cab audio alerts for phone use, drowsiness, close following, rolling stops, and other risky behaviors
GPS Fleet Tracking
Real-time vehicle tracking with AI-powered route optimization, geofencing, and automated dispatch
ELD & Compliance
Integrated electronic logging for Hours of Service, DVIR inspections, and IFTA fuel tax reporting
Pricing
Essential
~$25/vehicle/month
- GPS tracking
- Basic dash cam
- ELD compliance
- Driver scoring
- Geofencing
Best For
Fleet Safety & Risk Reduction
Detect and coach away dangerous driving behaviors in real-time using the industry's most accurate AI dashcam detection system
Long-Haul Trucking
Manage HOS compliance, route optimization, two-way driver communication, and safety monitoring for over-the-road fleets
Last-Mile Delivery
Track delivery vehicles, optimize routes, monitor driver behavior, and document incidents with HD video evidence
Similar Tools
SureCam
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Samsara
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Lytx
Enterprise fleet video safety platform with managed coaching services and 25+ years of driving data intelligence
Netradyne
AI fleet camera system with positive reinforcement scoring, quad-view HD cameras, and 99% accurate safety detection
Featured In
#1
Best Fleet Dash Cam Systems with AI Safety Alerts (2026)
The most accurate AI fleet dashcam on the market — independently proven by Virginia Tech to detect more unsafe behaviors faster than any competitor. Best for fleets where detection performance is the top priority.
#3
7 Best Fleet & Field Service Technology Tools (2026)
Best for trucking and transportation fleets that need the most advanced AI safety detection alongside ELD compliance and DOT readiness
