Marq
Brand templating platform that locks design elements so non-designers stay on-brand
About Marq
Marq (formerly Lucidpress) is a brand templating platform built specifically to solve the 'off-brand collateral' problem. It lets brand teams build templates where logos, colors, fonts, and layouts are locked, while editable fields (text, images, contact info) stay open for sales reps, franchisees, and field marketers to customize. The smart fields and data automation features let you pull from CRMs and spreadsheets to mass-produce on-brand flyers, business cards, social posts, and presentations. Approval workflows ensure brand managers can review anything that's been customized before it goes out. Marq is best suited for distributed teams (real estate, franchises, multi-location retail, large sales orgs) where dozens or hundreds of non-designers create marketing collateral and brand drift is a constant risk.
Pros & Cons
Pros
- Purpose-built for the 'distributed team brand drift' problem
- Locking specific elements (vs full templates) is more powerful than competitors
- Affordable entry point compared to enterprise DAM/brand platforms
Cons
- Design tooling is less powerful than Canva or Adobe
- Approval workflows require Team plan and up
- Limited integrations compared to enterprise platforms
Key Features
Locked Brand Templates
Lock logos, colors, fonts, and layout positions while leaving specific fields editable
Smart Fields & Data Automation
Auto-populate templates from CRM data, spreadsheets, or APIs to produce personalized on-brand collateral at scale
Approval Workflows
Required-approval flows for customized assets before they're downloaded or published
Brand Asset Library
Centralized hub for logos, fonts, colors, and approved imagery accessible to all template users
Print & Digital Output
Production-ready exports for print, plus direct publishing to social media
Pricing
- 3 documents
- Basic templates
- Community support
- Unlimited documents
- Premium templates
- Brand kit
- Locked templates
- Approval workflows
- Smart fields
- Brand controls
- SSO
- Advanced permissions
- Data automation
- Dedicated support
Best For
Franchise and multi-location brand consistency
Franchise and multi-location brand consistency
Sales enablement collateral
Sales enablement collateral
HR and recruiting materials
HR and recruiting materials
Featured In
Best Tools to Fix Inconsistent Brand Design Across Your Team (2026)
Best for distributed teams (franchises, real estate, multi-location retail, large sales orgs) where dozens or hundreds of non-designers customize collateral.
Best Local Marketing Platforms for Multi-Location Brands (2026)
Best for multi-location brands whose main problem is off-brand local collateral and who want locked templates without an enterprise TCMA contract.
Best Brand Asset Management Tools for Marketing Teams (2026)
Best for marketing teams whose off-brand problem comes from sales and field teams creating their own collateral.