Loom
Async video messaging that replaces meetings
About Loom
Loom is an async video messaging platform (now part of Atlassian) that lets teams record screen, camera, or both and instantly share via link. Recipients watch on their own time — no scheduling, no uploading. It includes AI-powered features like auto-generated transcripts, summaries, chapters, filler word removal, and the ability to turn any video into written documents, Jira tickets, or SOPs.
Pros & Cons
Pros
- Eliminates scheduling overhead — record once, share instantly, viewers watch when convenient
- AI transcripts and summaries make video feedback searchable and skimmable
- Timestamped comments enable precise feedback on specific moments
- Deep Atlassian integration connects video context to project management workflows
Cons
- Free plan limited to 25 total videos with 5-minute max — too restrictive for regular use
- Per-user pricing adds up quickly for larger teams
- Not a traditional design annotation tool — visual markup requires complementary tools
Key Features
Screen + Camera Recording
Record your screen with or without webcam overlay, then instantly get a shareable link
AI Transcripts & Summaries
Auto-generated transcripts in 50+ languages, plus AI summaries, chapters, and key points
Video Editing
Trim, cut, remove silences, and edit filler words directly from the transcript
Viewer Insights
See who watched, when they watched, and how much — with engagement analytics
Comments & Reactions
Viewers can leave timestamped comments and emoji reactions on specific moments
AI Workflows
Turn any Loom into written docs, SOPs, Jira tickets, or Slack summaries automatically
Atlassian Integration
Deep integration with Jira, Confluence, and other Atlassian tools for embedded video context
Pricing
- 25 videos total
- 5-minute max per recording
- 720p resolution
- Unlimited videos
- Unlimited recording length
- 4K resolution
- Custom branding
- Engagement insights
- Everything in Business
- AI summaries and chapters
- Filler word removal
- AI workflows
- Transcript editing
- Everything in Business + AI
- SSO/SAML
- Advanced admin controls
- Dedicated support
Best For
Design Walkthrough Recordings
Record yourself walking through design decisions, explaining context and rationale without scheduling a meeting
Async Feedback Collection
Stakeholders record video reactions to designs with timestamped commentary instead of written feedback
Developer Handoff
Designers record interactive walkthroughs of prototypes with implementation notes for engineering teams
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