Server-side tracking that recovers lost conversions and boosts ROAS
Kepixel is a server-side tracking and marketing analytics platform that recovers conversions lost to browser limits, ad blockers, and iOS updates. It sends clean, first-party event data to ad platforms like Meta, Google, and TikTok via Conversion APIs, improving match quality and attribution accuracy without code. Brands use it to fix broken tracking, unify customer journeys, and lift advertising ROAS.
Captures key conversion events server-side using first-party data, recovering the 30-50% of events typically lost to browser restrictions, ad blockers, and iOS updates.
Sends clean, deduplicated event data to Meta, Google Ads, TikTok, Snapchat, and Pinterest via their Conversion APIs to improve match quality and signal reliability.
Raises ad platform match quality from a typical 20-40% up to 80-90%, helping algorithms optimize faster and more accurately.
Connects the full multi-touch customer journey across platforms and devices, replacing last-click models and fixing channel overlap and double-counting.
Enriches top-of-funnel and conversion events with additional context to give ad platforms stronger optimization signals.
Builds persistent, real-time customer profiles by resolving identities across sessions, devices, and channels into a single view.
Online stores use server-side tracking to capture conversions missed by pixel-based tracking and feed accurate data back to Meta and Google.
Performance marketers send enriched first-party events to ad platforms to raise match rates and speed up campaign optimization.
Teams running omnichannel campaigns unify multi-touch journeys to eliminate double-counting and understand true channel impact.
Brands maintain reliable measurement under GDPR and CCPA using consent-aware first-party server-side tracking.
Connects ad platforms and starts recovering revenue in minutes without requiring developers or technical configuration.
Built-in GDPR and CCPA compliance with consent management support for privacy-friendly first-party tracking.
Turns complex tracking signals into actionable analytics and recommendations to guide campaign decisions.

The conversational AI platform built for ecommerce customer support