Kepixel
Server-side tracking that recovers lost conversions and boosts ROAS
About Kepixel
Kepixel is a server-side tracking and marketing analytics platform that recovers conversions lost to browser limits, ad blockers, and iOS updates. It sends clean, first-party event data to ad platforms like Meta, Google, and TikTok via Conversion APIs, improving match quality and attribution accuracy without code. Brands use it to fix broken tracking, unify customer journeys, and lift advertising ROAS.
Pros & Cons
Pros
- Recovers conversions lost to ad blockers, browser limits, and iOS privacy changes via server-side tracking
- No-code setup connects major ad platforms in minutes without developers
- Boosts ad platform match quality up to 80-90% for faster, better optimization
- Generous free plan with no credit card required for testing and small sites
- Full multi-touch attribution across platforms and devices fixes channel overlap
Cons
- Pricing scales with event and order volume, which can add up for high-traffic stores
- Advanced features like User Profiling and Attribution Journey are add-ons on lower tiers
- Most useful for ad-driven ecommerce and marketing teams rather than general web analytics
- Limited to 1 data source on standard plans, which may constrain multi-property setups
Key Features
Server-Side Event Tracking
Captures key conversion events server-side using first-party data, recovering the 30-50% of events typically lost to browser restrictions, ad blockers, and iOS updates.
Conversion API Integrations
Sends clean, deduplicated event data to Meta, Google Ads, TikTok, Snapchat, and Pinterest via their Conversion APIs to improve match quality and signal reliability.
Improved Match Quality
Raises ad platform match quality from a typical 20-40% up to 80-90%, helping algorithms optimize faster and more accurately.
Attribution Journey
Connects the full multi-touch customer journey across platforms and devices, replacing last-click models and fixing channel overlap and double-counting.
Event Enrichment
Enriches top-of-funnel and conversion events with additional context to give ad platforms stronger optimization signals.
Unified Customer Profiles
Builds persistent, real-time customer profiles by resolving identities across sessions, devices, and channels into a single view.
No-Code Setup
Connects ad platforms and starts recovering revenue in minutes without requiring developers or technical configuration.
Privacy Compliance
Built-in GDPR and CCPA compliance with consent management support for privacy-friendly first-party tracking.
AI-Powered Insights
Turns complex tracking signals into actionable analytics and recommendations to guide campaign decisions.
Pricing
- Up to 500 ecommerce orders (or 1,000 visitors)
- Up to 50,000 events/month
- 1 data source, 1 destination
- Advanced server-side tracking
- 1 user
- Chat support
- Up to 3,000 ecommerce orders (or 5,000 visitors)
- Up to 300,000 events/month
- 1 data source, 4 destinations
- Advanced server-side tracking
- Event Enrichment, User Profiling, Attribution Journey (add-ons)
- 1 user
- 30-day free trial
- Up to 10,000 ecommerce orders (or 15,000 visitors)
- 1,000,000 events/month
- 1 source, 4 destinations
- Event Enrichment included
- 3 users with Teams enabled
- Chat, Email & WhatsApp support
- Up to 20,000 ecommerce orders (or 30,000 visitors)
- 2,000,000 events/month
- Event Enrichment, User Profiling & Attribution Journey included
- 5 users
- Chat, Email & WhatsApp support
Best For
Recover Lost Ecommerce Conversions
Online stores use server-side tracking to capture conversions missed by pixel-based tracking and feed accurate data back to Meta and Google.
Improve Ad Match Quality
Performance marketers send enriched first-party events to ad platforms to raise match rates and speed up campaign optimization.
Fix Cross-Channel Attribution
Teams running omnichannel campaigns unify multi-touch journeys to eliminate double-counting and understand true channel impact.
Privacy-Compliant Tracking
Brands maintain reliable measurement under GDPR and CCPA using consent-aware first-party server-side tracking.
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