Impartner
Enterprise-grade partner relationship management for channel programs at scale
Founded
N/A
Starting Price
Custom
Category
CRM Software
Company Size
All Sizes
Last updated April 15, 2026
About Impartner
Impartner is the #1-rated PRM platform that helps companies manage the complete partner lifecycle from onboarding and training to deal registration, pipeline management, and performance analytics. With modules for Partner Relationship Management (PRM), Partner Marketing Automation (PMA), and through-channel marketing, Impartner serves enterprise organizations managing hundreds or thousands of channel partners including resellers, distributors, and technology partners.
Pros & Cons
Pros
- #1-rated PRM on G2 and Gartner — proven at enterprise scale
- Complete partner lifecycle management from onboarding to performance tracking
- SCORM-enabled training and certification program management
- MDF and co-marketing fund management built in
- Deep CRM integrations with Salesforce, HubSpot, and Dynamics
Cons
- Starting at $2,000/month — prohibitive for SMBs or early-stage programs
- Complex implementation requiring professional services
- Can feel over-engineered for companies with fewer than 50 partners
- Multi-year contracts often required for best pricing
Key Features
Partner lifecycle management (onboarding to offboarding)
Deal registration and pipeline management
Partner training and certification (SCORM-enabled)
Market Development Funds (MDF) management
Partner business planning
Through-channel marketing automation
Tiering, compliance, and partner scoring
CRM sync (Salesforce, HubSpot, Microsoft Dynamics)
Co-branded asset management
Advanced partner analytics and reporting
Pricing
Emerge
Custom/month
- Partner portal
- Basic onboarding
- Content management
- Lead distribution
Ignite
Custom/month
- Everything in Emerge
- Deal registration
- Pipeline management
- Partner training (SCORM)
- Business planning
Pro
Custom/month
- Everything in Ignite
- MDF management
- Advanced analytics
- Tiering and compliance
- Partner marketing automation
Enterprise
Custom/month
- Everything in Pro
- Fully customizable
- API integrations
- Dedicated success team
- Custom workflows