Imagen
Google's state-of-the-art text-to-image AI model
Founded
2022
Starting Price
\u00240.02
Category
AI Image Generation
Last updated March 8, 2026
About Imagen
Imagen is Google DeepMind's advanced text-to-image diffusion model, available through Google Cloud's Vertex AI and the Gemini API. It generates photorealistic images from text prompts with exceptional detail fidelity, accurate text rendering, and natural compositions. The latest Imagen 4 family includes Standard, Ultra, and Fast variants for different quality and speed needs.
Pros & Cons
Pros
- Exceptional photorealistic image quality with fine detail in textures, lighting, and facial features
- Industry-leading text rendering accuracy within generated images
- Multiple model tiers allow balancing quality vs speed vs cost
- Deeply integrated with Google Cloud ecosystem and Gemini API
- Built-in SynthID watermarking for responsible AI transparency
Key Features
Text-to-Image Generation
Generate high-quality photorealistic images from natural language text prompts with up to 2K resolution output
Image Editing & Inpainting
Edit or expand uploaded or generated images using mask-based editing for precise modifications
Image Upscaling
Upscale existing, generated, or edited images to higher resolutions while preserving detail
Accurate Text Rendering
Industry-leading text and typography rendering within generated images, a major improvement over competitors
Multiple Model Variants
Choose between Imagen 4 Standard, Ultra, and Fast models to balance quality, detail, and generation speed
SynthID Watermarking
All generated images include invisible SynthID digital watermarks for AI content identification and transparency
Batch Processing
Generate up to 4 images per request with support for various aspect ratios and batch job discounts
Pricing
Imagen 4 Fast
\u00240.02/image
- Fast generation speed
- Good quality output
- Most affordable option
- SynthID watermarking
Imagen 4 Standard
\u00240.04
Best For
Marketing & Advertising
Generate custom product imagery, social media visuals, and ad creatives at scale without expensive photo shoots
Content Creation
Create blog illustrations, article headers, and editorial imagery from text descriptions for publishing workflows
E-commerce Product Visualization
Generate product mockups, lifestyle imagery, and catalog visuals for online stores
App & Platform Integration
Embed AI image generation into applications via API for user-facing creative tools and features
