Geni-Sys
The all-in-one PIM and CMS app for managing and publishing large product catalogs
About Geni-Sys
Geni-Sys is a cloud-based Product Information Management (PIM) and Content Management System (CMS) developed by Lockside Software, a UK company with over 25 years of experience in marketing automation. It centralises product data—descriptions, specifications, images, pricing, and attributes—into a single trusted source, then pushes that content to websites, print catalogs, digital publications, and eCommerce channels. Its DataChannels feature lets teams create project-specific data selections for catalogs, price lists, leaflets, and website feeds, all drawing from the same always-current central repository. Geni-Sys integrates with ERP, accounts, and other back-office systems to aggregate marketing content with live operational data, and supports multi-language output for international deployments. The platform is aimed at organisations with large or complex product portfolios—particularly in industrial supplies, manufacturing, trade distribution, and B2B sectors—that need to streamline catalog production and web publishing workflows.
Pros & Cons
Pros
- 25+ years of domain expertise in catalog and marketing content automation
- Combines PIM, DAM, and CMS in a single cloud app — no need for separate tools
- DataChannels feature enables clean separation of project-specific data while maintaining a single source of truth
- Strong multi-language support ideal for international and multinational companies
- Deep ERP integration allows live operational data to be merged with marketing content
- Automates print and PDF catalog pagination — significant productivity gains for large catalogs
- Proven with enterprise clients such as ABB, Manutan, Cromwell Tools, and Leyton Lighting
- No on-site installation or local IT support required
Cons
- No public pricing — requires direct contact with the vendor
- Niche focus on catalog-heavy industries; less suited to content-only or non-product businesses
- Limited online reviews and community presence compared to larger PIM platforms
- UK-based company with limited global support network
- UI design appears dated based on marketing materials
- Adobe InDesign or Quark XPress required for print catalog output — adds software cost
Key Features
Product Information Management
Centralised repository for product descriptions, specifications, attributes, dimensions, selling points, and pricing
Digital Asset Management (DAM)
Import, assign, and manage multiple high- and low-resolution images per product and product group
DataChannels
Project-specific data selections that draw from the central repository for catalogs, price lists, websites, and targeted campaigns
Multi-Language Content Output
Create and publish product pages and catalog content in multiple languages for international markets
ERP & Back-Office Integration
Connect to ERP, accounts, and other business systems to pull live data and merge it with marketing content
Automated Catalog & PDF Production
Pre-defined templates drive automated pagination for print and PDF catalogs, delivering significant productivity gains on large catalogs
Adobe InDesign & Quark XPress Integration
Outputs catalog content directly to InDesign or Quark XPress for professional print production
Website Content Publishing
Push product data, images, and pricing to one or more eCommerce or content websites simultaneously
Digital Catalog Publishing
Produce digital flipbook-style catalogs and publications from the same central data source
PDF Proofing Workflow
Streamlined PDF proofing process to review and approve catalog content before going to print or digital distribution
Team Collaboration
Hive off DataChannel subsets for team members to work on independently while remaining linked to the central repository for updates
Cloud-Based SaaS
Fully cloud-hosted with no desktop installation required; accessible from anywhere and eliminates on-site support needs
Pricing
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