About FullStory

FullStory is a digital experience analytics platform that captures every user interaction automatically using its Fullcapture technology — logging cursor moves, clicks, scrolls, and page mutations without manual event tagging. It provides pixel-perfect session replay, heatmaps, funnel analysis, and AI-powered insights through StoryAI. Teams can retroactively analyze any user behavior without pre-defining events.

Pros & Cons

Pros

Autocapture eliminates manual event tagging setup
Retroactive analysis lets you answer questions about past data
StoryAI surfaces insights automatically
Pixel-perfect replay is best-in-class
Strong developer tools for debugging UX issues

Cons

Key Features

Pixel-perfect session replay

Autocapture — no manual

Autocapture — no manual event tagging needed

Heatmaps for click, scroll,

Heatmaps for click, scroll, and engagement

Funnel analysis and conversion tracking

StoryAI for automated behavioral insights

On-the-fly funnels without pre-configuration

Developer tools for debugging

Advanced search across all

Advanced search across all captured data

Pricing

Business

Custom

Session replay
Heatmaps
Funnel analysis
Custom events
Dev Tools

Featured In

#3

7 Tools That Stop Your Product Team From Guessing User Intent (2026)

Best for UX and product teams that want to see exactly what users experience, with automatic detection of frustration and intent signals

#4

7 Mixpanel Alternatives With Simpler Event Tracking Setup (2026)

Best for teams that need to see the behavior behind the data — FullStory's auto-captured session recordings turn debugging and conversion analysis into visual investigations.

FullStory