
Digital experience analytics with session replay and heatmaps
FullStory is a digital experience analytics platform that captures every user interaction automatically using its Fullcapture technology — logging cursor moves, clicks, scrolls, and page mutations without manual event tagging. It provides pixel-perfect session replay, heatmaps, funnel analysis, and AI-powered insights through StoryAI. Teams can retroactively analyze any user behavior without pre-defining events.
Pixel-perfect session replay
Autocapture — no manual event tagging needed
Heatmaps for click, scroll, and engagement
Funnel analysis and conversion tracking
StoryAI for automated behavioral insights
On-the-fly funnels without pre-configuration
Developer tools for debugging
Advanced search across all captured data
Best for UX and product teams that want to see exactly what users experience, with automatic detection of frustration and intent signals
Best for teams that need to see the behavior behind the data — FullStory's auto-captured session recordings turn debugging and conversion analysis into visual investigations.
Retroactive analysis of past sessions
Rage click and error detection