Fomo
Automated social proof notifications that boost sales and trust
About Fomo
Fomo is a social proof marketing platform that displays real-time customer activity notifications on your website, such as recent purchases, sign-ups, and reviews. By showing visitors that real people are buying and engaging, Fomo creates urgency and credibility that helps increase conversions for e-commerce stores and SaaS businesses.
Pros & Cons
Pros
- Quick, no-code setup with over 100 native integrations
- Effective at increasing conversion rates through urgency and credibility
- Granular control over which notifications display and where
- Frequently praised for responsive customer support
- Works across e-commerce platforms and custom sites
Cons
- Notification-volume caps on lower tiers can be limiting for high-traffic sites
- Inline notifications require the Business plan or higher
- Overuse of pop-ups can feel intrusive to some visitors
- Pricing is billed annually, which is a larger upfront commitment
Key Features
Real-Time Social Proof Notifications
Display live pop-up notifications of recent purchases, sign-ups, and customer interactions as they happen on your site.
100+ Integrations
Connect with Shopify, WooCommerce, Stripe, Mailchimp, Zapier, and over 100 other platforms to pull activity automatically.
Active Visitors Counter
Show how many people are currently viewing a page or product to amplify a sense of demand.
Custom Page Rules
Control exactly which notifications appear on which pages with granular targeting and display rules.
Roundup Notifications
Aggregate multiple events into a single summary notification (e.g., '127 people purchased this week').
Inline Notifications
Embed social proof directly within page content rather than only as floating pop-ups (Business plan and up).
30+ Customizable Settings
Adjust appearance, timing, position, and behavior of notifications to match your brand and goals.
API Access
Send custom events and build bespoke social proof flows programmatically via the Fomo API.
Pricing
- 8,000 notifications/month
- 1 website
- Unlimited integrations
- Active visitors counter
- 30+ customizable settings
- Roundup notifications
- Custom page rules
- API access
- 40,000 notifications/month
- Unlimited websites
- Inline notifications
- Unlimited integrations
- Active visitors counter
- Custom page rules
- API access
- 300,000 notifications/month
- Unlimited websites
- Inline notifications
- Large notification limit
- All Business features
- Unlimited notifications/month
- Unlimited websites
- Inline notifications
- All Pro features
- Custom pricing
Best For
E-commerce Conversion Boost
Show recent purchases on product and checkout pages to create urgency and reduce cart abandonment.
SaaS Sign-Up Social Proof
Display new trial sign-ups and account activity to build trust with prospective customers.
Lead Generation
Surface form submissions and newsletter sign-ups to encourage more visitors to convert.
Trust Building for New Brands
Demonstrate real customer activity so first-time visitors feel confident buying.
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