Fomo
Automated social proof notifications that boost sales and trust
Founded
2016
Starting Price
$250
Category
E-commerce
Last updated June 14, 2026
About Fomo
Fomo is a social proof marketing platform that displays real-time customer activity notifications on your website, such as recent purchases, sign-ups, and reviews. By showing visitors that real people are buying and engaging, Fomo creates urgency and credibility that helps increase conversions for e-commerce stores and SaaS businesses.
Pros & Cons
Pros
- Quick, no-code setup with over 100 native integrations
- Effective at increasing conversion rates through urgency and credibility
- Granular control over which notifications display and where
- Frequently praised for responsive customer support
- Works across e-commerce platforms and custom sites
Cons
Key Features
Real-Time Social Proof Notifications
Display live pop-up notifications of recent purchases, sign-ups, and customer interactions as they happen on your site.
100+ Integrations
Connect with Shopify, WooCommerce, Stripe, Mailchimp, Zapier, and over 100 other platforms to pull activity automatically.
Active Visitors Counter
Show how many people are currently viewing a page or product to amplify a sense of demand.
Custom Page Rules
Control exactly which notifications appear on which pages with granular targeting and display rules.
Roundup Notifications
Aggregate multiple events into a single summary notification (e.g., '127 people purchased this week').
Inline Notifications
Embed social proof directly within page content rather than only as floating pop-ups (Business plan and up).
30+ Customizable Settings
Adjust appearance, timing, position, and behavior of notifications to match your brand and goals.
Pricing
Starter
$250/year
- 8,000 notifications/month
- 1 website
- Unlimited integrations
- Active visitors counter
- 30+ customizable settings
Best For
E-commerce Conversion Boost
Show recent purchases on product and checkout pages to create urgency and reduce cart abandonment.
SaaS Sign-Up Social Proof
Display new trial sign-ups and account activity to build trust with prospective customers.
Lead Generation
Surface form submissions and newsletter sign-ups to encourage more visitors to convert.
Trust Building for New Brands
Demonstrate real customer activity so first-time visitors feel confident buying.
