Firstup
AI-powered intelligent communication platform for enterprise employee engagement
About Firstup
Firstup (formerly SocialChorus and Dynamic Signal) is an enterprise-grade intelligent communication platform purpose-built for reaching every employee — including deskless and frontline workers — with personalized, relevant communications. Trusted by more than 40 Fortune 100 companies, it consolidates intranet, employee app, email campaigns, digital signage, and workforce orchestration into a single platform. The platform's AI engine analyzes employee behavior and organizational data to deliver hyper-personalized content journeys at scale. Communicators can design campaigns with required acknowledgments, automated follow-ups, and deep analytics showing message reach and engagement by segment, location, or role. Firstup's Workforce Orchestration capability goes beyond messaging to automate onboarding, compliance training reminders, and lifecycle communications. Firstup is especially strong in industries with large frontline workforces — healthcare, manufacturing, retail, and logistics — where email alone fails to reach shift workers. Its mobile-first employee app, digital signage integration, and multi-channel delivery make it a comprehensive solution for large enterprises seeking measurable internal communications ROI.
Pros & Cons
Pros
- Proven at Fortune 100 scale across healthcare, manufacturing, and retail
- Reaches deskless and frontline workers who lack corporate email
- AI-driven personalization improves engagement vs. broadcast communications
- Multi-channel approach (app, email, signage) covers all employee touchpoints
- Workforce Orchestration automates complex lifecycle communications
Cons
- Enterprise-only pricing — not suitable for SMBs
- Implementation and onboarding can take several weeks
- Full value requires integration with HRIS and other HR systems
- Pricing not publicly disclosed — requires demo and negotiation
Key Features
AI-Powered Personalization
Machine learning engine delivers hyper-personalized content to each employee based on role, location, behavior, and preferences
Mobile-First Employee App
Branded mobile app gives every employee — including those without corporate email — access to company news, tools, and resources
Employee Intranet
Unified intranet serves as a personalized home base consolidating company updates, documents, and tools in one place
Email Campaign Builder
Design and send targeted employee email campaigns with required acknowledgment tracking and automated follow-up sequences
Digital Signage
Push targeted messages to screens in break rooms, lobbies, and high-traffic areas to reach frontline workers without devices
Workforce Orchestration
Automate complex employee journey communications for onboarding, compliance reminders, open enrollment, and lifecycle milestones
Advanced Segmentation
Target communications by role, department, location, shift, language, and custom attributes from HRIS integration
Engagement Analytics
Deep reporting on message reach, open rates, acknowledgments, and engagement by segment to prove communications ROI
Crisis Communications
Urgent alert capabilities for time-sensitive broadcasts across all channels simultaneously
HRIS and SSO Integrations
Connects with Workday, SAP SuccessFactors, Active Directory, and other HR systems for automated employee data sync
Pricing
- Employee intranet and app
- AI-personalized communication journeys
- Email campaigns with acknowledgment tracking
- Digital signage integration
- Workforce Orchestration automation
- Advanced analytics and engagement reporting
- Multi-channel delivery (mobile, email, signage, SMS)
- Dedicated customer success manager