Founded

2015

Starting Price

Free

About Filmora

Wondershare Filmora is a consumer-and-prosumer video editor that hides solid color grading capabilities behind a friendly UI. The Color tab offers white balance, 3D LUTs, color wheels, HSL adjustments, and an AI Color Match feature that copies the look from one clip to others on the timeline. Filmora is the right fit for creators who want cinematic looks without learning Resolve, and the cross-platform support (Windows, Mac, mobile) plus one-time license option make it approachable.

Pros & Cons

Pros

AI Color Match copies a look across clips in one click
Built-in 3D LUT library plus support for importing custom .cube LUTs
Color wheels and HSL controls cover most prosumer grading needs
Perpetual license option avoids subscription lock-in
Available on Windows, Mac, iOS, and Android

Cons

Pricing

Free

Full editor with watermark on exports
Limited stock assets

Annual Plan

$49.99/year

Watermark-free exports

Best For

Hobbyists and YouTubers

Cinematic looks without the steep learning curve of pro tools.

Educators and students

Affordable license for classroom video projects.

Small business marketing

Quick turnaround on social and product videos with consistent color.

Tags:video-editing color-grading consumer luts beginner-friendly

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Filmora