About CAASie.co
CAASie.co is a self-service platform for buying outdoor (out-of-home) advertising from your browser. It gives small businesses, startups, and agencies access to over a million digital billboards and screens worldwide, with an interactive map for picking exact locations, no contracts, and pay-per-play pricing.
Pros & Cons
Pros
- No platform fees, contracts, or minimum spend - you only pay for ads served
- Self-service makes out-of-home advertising accessible to small businesses and startups
- Massive global inventory of 1M+ boards across multiple countries
- Granular map-based control over exactly which screens run your ads
- Campaigns can launch within hours and be optimized live
Cons
- Per-play costs vary widely and can be hard to predict upfront
- Out-of-home attribution is inherently harder to measure than online ads
- Inventory and pricing depend on third-party publisher availability in each region
- Less suited to advertisers wanting traditional fixed-term billboard bookings
Key Features
Global Board Inventory
Access to 1M+ digital advertising boards across 1,000+ publishers in Australia, the USA, UK, New Zealand, EU, and Canada.
Interactive Map Selection
A map tool to hand-select exactly which billboards, screens, and locations your ads run on, down to the individual board.
Pay-Per-Play Pricing
Charged only for each showing of your ad, similar to Google or Facebook ads, with no fixed bookings or minimum spend.
Real-Time Analytics
Track impressions, plays, screen time, and costs live, with custom reports and data exports.
Rapid Campaign Launch
Set up a campaign in minutes and go live within hours, with no sales reps or long lead times.
Live Optimization
Adjust creative, budgets, boards, and schedules after a campaign has launched.
Diverse Board Types
Run ads on roadside billboards, train stations, bus shelters, retail spaces, gyms, medical centers, office towers, and street furniture.
Team Collaboration
Multi-user access with customizable permission levels for teams and agencies.
Pricing
- No platform or subscription fees
- Access to full board inventory and map tool
- Real-time analytics and reporting
- Multi-user team access
- Pay only for ads served (per play)
- Rates from $0.05 to $8.50 per play depending on board
- No contracts or minimum spend
- Set your own campaign budget
Best For
Local Small Business Promotion
Run billboard and screen ads near your storefront or service area without negotiating long-term contracts.
Startup Brand Awareness
Launch cost-effective outdoor campaigns to build brand recognition on a flexible, self-set budget.
Event and Launch Marketing
Spin up short, geo-targeted out-of-home campaigns quickly to promote events, openings, or product launches.
Agency Campaign Management
Manage multiple clients' out-of-home campaigns with multi-user access, live analytics, and exportable reports.
Similar Tools
Unbounce
The landing page builder and conversion optimization platform
AdCreative.ai
AI powerhouse for generating high-converting ad creatives at scale
Canva
All-in-one AI-powered design platform for creating stunning graphics in seconds
Jasper
AI-powered execution platform for intelligent marketing teams
Adwisely
AI-powered ad automation for ecommerce stores
Pencil
GenAI ad creation platform for modern marketing teams