Aura Salonware
All-in-one salon management software built by salon industry veterans
About Aura Salonware
Aura Salonware is a cloud-based salon management platform designed by The Salon Collective, a group of industry-leading salon owners and educators. It combines online booking, scheduling, POS payments, KPI dashboards, marketing automation, inventory management, and staff tools into a single system purpose-built for hair salons, day spas, medspas, and barbershops. All plans include unlimited providers, a loyalty program, referral system, gift cards, and integrated payment processing.
Pros & Cons
Pros
- Built by salon industry veterans who understand the business
- Unlimited providers included on all plans — no per-seat pricing
- Comprehensive all-in-one platform eliminates need for multiple tools
- Integrated loyalty, referral, and gift card programs for client retention
- Real-time KPI dashboard with goal tracking
Cons
- Starting at $199/month, pricing is higher than many salon software competitors
- No free trial or free tier publicly advertised
- Niche focus on salons and spas limits appeal for other service businesses
- Text and email limits vary by plan, may require add-ons for high-volume marketing
Key Features
Online Booking & Client Portal
Let clients book appointments 24/7 through an intuitive online booking system with a dedicated client portal for managing their visits.
KPI Dashboard & Reporting
Real-time business analytics dashboard with goal setting, tracking, and detailed reports to monitor salon performance.
Point of Sale (POS)
Process payments via credit cards, gift cards, loyalty points, referral credits, Apple Pay, and Google Wallet.
Email & Text Marketing
Built-in marketing suite with automated email campaigns, text message notifications, two-way texting, and targeted promotions.
Staff Management
Manage schedules, commissions, and performance tracking for stylists and staff across the salon.
Inventory Management
Track product stock levels, manage orders, and monitor inventory usage across salon locations.
Loyalty & Referral Programs
Built-in loyalty rewards and referral programs to incentivize repeat visits and word-of-mouth growth.
Forms, Waivers & Virtual Consultations
Digital intake forms, client waivers, and virtual consultation tools for streamlined client onboarding.
Memberships & Classes
Create recurring membership plans and manage class scheduling for additional revenue streams.
Pricing
- Unlimited providers
- 1,500 text auto-notifications
- 1,500 emails
- Online booking & client portal
- Scheduling & self check-in
- KPI dashboard & reporting
- Loyalty & referral programs
- Gift cards & promotions
- Inventory management
- Staff management
- Integrated POS payments
- Everything in Fearless
- 8,000 text notifications
- 3,000 emails
- Two-way texting
- Client forms & waivers
- Everything in Fierce
- 12,000 text notifications
- 5,000 emails
- Memberships & classes
Best For
Multi-Stylist Salons
Manage scheduling, commissions, and performance for entire teams with unlimited provider seats and staff management tools.
Salon Marketing & Client Retention
Use built-in loyalty programs, referral incentives, automated text/email campaigns, and review management to grow the client base.
Day Spa & Medspa Operations
Handle bookings, digital waivers, membership plans, inventory tracking, and POS payments in a single platform built for the beauty and wellness industry.
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