3Play Media
Video accessibility and localization platform built on AI, perfected by people
About 3Play Media
3Play Media is a video accessibility and localization platform that delivers captioning, live captioning, subtitling, dubbing, and audio description. It blends proprietary AI with expert human review, offers standard and extended audio description in human or synthesized voices, and plugs into 40+ video platforms so files flow in and out without manual handling.
Pros & Cons
Pros
- Covers the full audio description job: script writing, voicing, standard and extended AD, and delivery
- Wide range of output formats, including WebVTT description tracks and a plugin for players without AD support
- Describers certified against DCMP guidelines with in-house expert review before delivery
- 40+ video platform integrations reduce manual file handling for large libraries
- One vendor for captions, subtitles, dubbing, and description
Cons
- No flat public rates; you need a quote or calculator run to know the per-minute cost
- Human-reviewed audio description costs several times more per minute than AI self-serve tools
- API access and the lowest rates are reserved for the Enterprise plan
Key Features
Standard and Extended Audio Description
Descriptions timed into natural pauses, or extended descriptions that pause the source video when there isn't enough room
AI + Expert Human Review
Default workflow pairs AI drafts with review by describers certified against DCMP guidelines; Enterprise can tune the blend from AI-only to premium human
Audio Description Output Formats
Text formats including WebVTT (standard and extended), TXT, DOC and merged/stamped variants, plus description-only audio and mixed media files
3Play Plugin
Embeddable plugin that plays the description track alongside your existing player, for players that lack WebVTT description or secondary audio track support
Pulse Auditing
AI auditing that scores a video library for accessibility quality and routes only at-risk files to human review
40+ Integrations and API
Integrations with Brightcove, Kaltura, Wistia, YouTube, Vimeo, Box and AWS, plus API and custom workflows on Enterprise
Captioning, Subtitling, and Dubbing
One vendor for captions (99%+ accuracy), live captioning, subtitles, and AI dubbing alongside description
Compliance Coverage
Expert-reviewed output aimed at ADA, Section 504/508, CVAA, WCAG, EAA, and ACA requirements
Pricing
- For one-time projects
- Captioning and audio description
- AI + human review (default)
- Standard and flexible delivery
- YouTube, Vimeo, and direct upload
- Includes 10 hours of video per year
- Captioning, subtitling, audio description, live captioning
- ASAP delivery (hours)
- 40+ integrations
- Phone and email support
- Multiple users and projects
- Unlimited video content per year
- Adds dubbing
- AI-only to premium human options
- API and custom workflows
- Dedicated customer success manager
- Volume discounts
Best For
University ADA Title II compliance
Describe lecture and course video at scale through LMS and video platform integrations
Streaming and broadcast delivery
Premium human audio description that meets streaming platform delivery specs
Corporate training libraries
Caption and describe training content across many projects and teams
Multilingual accessibility
Pair audio description with subtitles and dubbing for global audiences
Similar Tools
ElevenLabs
AI voice generator and voice agents platform
Murf AI
AI voice generator with 200+ realistic text-to-speech voices
Clipwing
Save days on producing better video content
Immersive Translate
Next-gen AI translator with bilingual web, PDF, video subtitle, and manga translation
Leantime
Open source project management built for neurodiversity
Polypane
The browser for ambitious web developers